Black Friday 2019 Sales - The Customer Friendly Guide to Shopping Bargains

Posted on November 01 2019

Black Friday 2019 Sales - The Customer Friendly Guide to Shopping Bargains

Believe it or not today is the 1st of November meaning Christmas is next month and Black Friday sales are a little over four weeks away! 

If you are new to the concept of Black Friday, Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November.

Many stores offer highly promoted sales on Black Friday and open very early, such as at midnight, or may even start their sales at some time on the Thursday. 

At Able & Co we will be running our biggest promotion ever on Black Friday weekend for customers wishing to get their Christmas orders sorted! Huge savings will be applied to all our watches that are water resistant, have interchangeable straps and come with a 12 month warranty.

But with so many companies and brands offering the sale of the year, finding the right bargain can often become overwhelming for consumers. Below is a 10 step guide for customers to prepare for the sales event of the year;

Black Friday Tips:

1. Start early. Gone are the days when Black Friday simply meant checking a few Sunday circulars to see which local retailers had the best deals. Black Friday has morphed into a whole month of deals and savings, and online retailers also update prices throughout the event.

To judge how good the deals really are once it’s crunch time, you’ll need to track prices leading up to Black Friday. The same goes for Cyber Monday, which now stretches into a week of online specials!

2. Do your homework. Only rookies head out on Black Friday unprepared. Getting ready means studying the ads in print and online the weekend before Thanksgiving in the US. 

3. Use website and apps. You don’t have to go retailer by retailer to compare prices. The Consumer Reports website lists current prices from multiple retailers for products in our ratings. You can also try Google Shopping, plus services such as PriceGrabberPricewatch, and Shopzilla

4. Use loyalty programs. Stores often have loyalty programs that offer sales and promotions to their members first, then let them earn rewards on what they buy. Signing up for Black Friday shopping alerts will get you the early word on promotions, coupons, and discounts. In some cases, you can even find out whether the products you want are in stock or eligible to buy online and pick up at a store, which can save you money on shipping.

5. Get social. The Facebook pages, Instagram posts, and Twitter feeds of your favorite retailers are a great way to find out about exclusive deals and promotions. Retailers will often reward customers who like or follow them with special alerts to Black Friday discounts and incentives. And of course texts, tweets, and social media posts are an easy way to share Black Friday shopping intel with your friends.

6. Create a budget—and stick to it. Yes, this sounds simple. But Black Friday sales, especially the doorbuster specials available in limited quantities, are designed in part to get you into a store so that the retailer can sell you items you weren’t intending to buy. And once there, it’s easy to get caught up in the excitement and overspend.

Decide ahead of time how much you want to spend on your Black Friday shopping spree, and do your best to resist impulse buying, especially if you’re not sure how good a specific deal is. At Able & Co we offer a buy now pay later service to ease the load of holiday shopping. Break down your purchase into 4 easy interest free payments using the service.

7. Check all store policies in advance. It’s always good to know a store’s price-match and return policies. We expect more retailers to price-match specific online and in-store deals this year. Almost all the major retailers have some form of price-match policy, and they’ve been expanding them almost every year.

But some stores might suspend their price-match guarantees during the Black Friday weekend on certain items, so read the fine print. Check the return and exchange policies for Black Friday sales to make sure that the store won’t charge a restocking fee for any item you bring back.

8. Consider a “derivative” TV model. Starting in October, you may see low-priced TVs made specifically for Black Friday, and some are available only through a single retailer. These sets are called “derivatives” in the TV industry because they’re similar to the regular production models we see all year but with different model numbers and often fewer features. (For example, they may have fewer HDMI inputs or come with a simpler remote control.)

Often, sets with similar model names perform equally well, and can be a good deal. We don’t test all the derivative models on the market, but we do bring a number of near-twins into the lab. For example, last year a 55-inch Samsung derivative we tested was about $170 cheaper than the TV it was based on, and it performed equally well in CR’s tests.

Other TVs may not be true derivatives, but also get introduced at this time of year.

It’s hard to judge the quality of derivatives and new-for-the-holidays sets. It’s difficult to compare prices, too. After all, if a set is being sold at only one retailer, you can’t shop around or ask a store to honor a price-match guarantee.

Consumer Reports will report on heavily promoted sets as they come on the market, and help you pick out the better deals.

9. Avoid pricey accessories. You’ve just scored an awesome giant-screen 4K TV at an all-time low price, so don’t blow your savings by splurging on pricey accessories or extended warranties. (This is where retailers make a lot of their money, hence the hard sell.)

If you know you’ll need an HDMI cable, buy it in advance from an online retailer, that way you won’t be pressed into overpaying at the store, where you might pay $35 for a 6-foot HDMI cable that performs similarly to a cable you can buy for less than $5 online.

10. Beware the cheapest set. Super low-price doorbuster specials draw people in with visions of savings, but these deals might be fraught with danger. You’ll probably be watching your new TV for a number of years. If you’re not happy with its features or picture quality, you could regret not spending an extra 50 bucks to get something better.

Good luck and happy shopping!

 

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